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20th Century Fox teamed up with Google to allow for an immersion so real, we almost changed our Facebook names to oo7. Almost. Using Google street view, Google maps, Google Chrome and Youtube, Become a Kingsman allowed users to fully enter and control actions scenes from the movie and fight as Colin Firth’s character. With a strong narrative (it’s the movie, durr) and interaction on a Google scale (monumental), this promotional campaign, compatible on computers and smart phones, really took movie trailers to the next level. - See more at: http://www.tomorrow-people.com/blog/we-love-8-digital-marketing-campaigns-2014#sthash.J52u7gfA.dpuf
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